Driving Digital Diversity: from perceived barriers, to alternative routes into tech and talent retention challenges

Published
2025-09-17T14:06:42.757+02:00 16 April 2024
Business Digital Intelligence
Location United Kingdom
To better understand today's challenges, our series of research reports explore the perceived barriers to careers in tech, alternative routes into the industry, and the complexities of talent retention
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About our research

The UK’s digital economy, which was recently ranked as Europe’s most advanced, requires a tech sector with a diversity, equity and inclusion (DE&I) posture to match. A greater focus on DE&I could help organisations achieve their true potential and outperform the competition through improved diversity of thought. However, faced with a skills gap estimated to cost the digital economy £63bn annually, companies are struggling to recruit enough talent to meet demand. 

Understanding the scale of the challenge is critical for taking action. Our series of research-led reports investigate the key factors in attracting and retaining a greater volume of diverse talent across the industry and discuss where change is needed:

  • Understanding the perceived barriers to a career in tech
  • Attracting greater diversity through alternative routes into tech
  • Tech Talent Retention (available to download later in 2025)
Abstract image promoting the Understanding the perceived barriers to a career in tech report

Understanding the perceived barriers to a career in tech

Our insight report covers:

  • The case for diversity

  • Top five perceived barriers to a tech career
  • Exploring the challenges facing minorities 
  • A pathway to greater social mobility
Driving Digital Diversity report - Theresa Palmer
Abstract image promoting the report titled Attracting greater diversity through alternative routes into tech

Attracting greater diversity through alternative routes into tech

Our second complimentary insight report covers: 

  • Overcoming misconceptions about education when it comes to careers in tech
  • Alternative routes into tech
  • The importance of inspiring career switchers
  • How we can drive greater diversity in tech

If we fail as an industry, we miss out on a fantastic opportunity not only to attract a greater wealth of diversity, skillsets and experiences, but also to better support vulnerable portions of society and drive social mobility.

Unlike other high-earning professions such as law or medicine, there are many pathways to tech careers which do not necessarily mandate higher education at a cost to the student. There’s a much stronger emphasis on transferable soft skills and experience - a fact that should democratise access to a far greater pool of potential candidates.

Download the reports in our Driving Digital Diversity series