During 2019 the Group contributed more than £11m to local, national and international charities and not-for-profit organisations through our community investment programme. This includes charitable sponsorships, donations, employee fundraising and volunteering.
Our approach, aligned to our Community Investment Policy, aims to build and nurture mutually beneficial relationships between our business, our people and local stakeholders. We partner with organisations on initiatives that have meaning and impact to our business and employees.
We have key criteria, where measurable impact can be demonstrated, and these are:
- Armed forces – supporting active service personnel, veterans and their families;
- Education and skills – inspiring young people to consider STEM subjects and careers; and
- Local community – working to support the communities in which we operate.
Our community investment programme is governed by an overarching global strategy, and supported by market-level programmes. This approach allows markets to ensure their programme is relevant to their lines of business, charitable needs, culture and local communities, whilst being aligned to the overall Group approach.
Our policy does not allow payments to third party fundraisers nor directly to individuals, and is focused on ensuring the charitable organisation receives funding directly.
To avoid the risk of conflicts of interest, any community investment activity is tested against the principle that it does not place, or does not appear to place, actual or potential customers, suppliers or government officials under any obligations.
We have a Global Community Investment Committee which governs our approach, and there is a robust process (through our Operational Framework) in place to approve requests for community investment spend. This Committee reports to the Executive Committee on all community investment activities, including employee fundraising activities.
For more on our Community Investment activity please click here.