MCA Awards Ceremony 2020 Holly Armitage, Business Strategist, was the winner of this year’s Rising Star award and Project NELSON scooped the award for Data and Innovation in the Public Sector. Congratulations to Holly and the Project NELSON team and to all the finalists from BAE Systems Applied Intelligence.

The MCA awards have been an important event in the UK consulting calendar for the last 23 years and have long been seen as the benchmark for excellence across the UK’s £10 billion consulting industry.

Recognising outstanding contributions to society and the consulting profession, this year’s awards were hosted by the broadcaster and journalist Jeremy Vine and took place as an online event, with MCA member firms and their key clients logging on to celebrate and recognise consulting excellence within the sector.

Rising Star: Holly Armitage

MCA Awards 2020 Winner Holly Armitage Holly Armitage’s success in the Rising Star category recognises the positive impact she is making in the consulting field and her significant contribution to our organisation. Joining BAE Systems Applied Intelligence in January 2017 from a senior role in government, where she served as HMRC’s Head of Applied Data, Holly has revolutionised our approach to strategy development, data ethics and supporting junior colleagues.

“What I love about working at BAE Applied Intelligence is the incredible opportunity to support our clients on the toughest problems their organisations face,” she says. “I am so fortunate to be surrounded by colleagues who inspire me and who have a real passion for what we do. Thank you to my colleagues and our clients for supporting my nomination.”

From working alongside a large financial institution to deliver a multi-billion pound technology transformation to leading our data ethics and literacy thought leadership to investing in the capabilities of junior team members, Holly’s track record is like no other. No wonder colleagues of all rank jostle for the opportunity to work with her.
MCA Awards 2020 Winner Holly Armitage

Data and Innovation in the Public Sector: Project NELSON

MCA Awards 2020 Winner Project Nelson BAE Systems Applied Intelligence has been involved with the Royal Navy’s NELSON project almost since its inception. An innovation programme using Artificial Intelligence (AI) and data science to construct a “Navy Mind” – a common big data platform – to be used on warships and at naval bases ashore, NELSON is at the heart of the Navy’s efforts to adopt cutting-edge technology and drive cultural change focused on innovation, flexibility and inclusivity.

Sandy Boxall, Director of Defence Digital Transformation, was quick to pay tribute to the entire account team: “NELSON is very much a team effort – one of our values has always been ‘One Team NELSON’ – and this is very much a team win, he says. “Every single person on the team has played their role in this success and I’m thrilled that we have been recognised in this way. Thank you for their incredible efforts and thank you, too, to everyone involved in putting forward our nomination.”
MCA Awards 2020 Winner Project Nelson

Congratulations to all our finalists

Charles Newhouse, Global Consulting Director, was delighted with our success and keen to congratulate all our finalists across seven different categories.

“This year saw a record number of nominations and we are absolutely thrilled that Holly and our NELSON team triumphed in their respective categories,” he said. “Their richly deserved victories are a testament to their expertise and hard work, as well as their ability to craft tailored support to their clients, day in and day out.
Our company values mean that we continually strive for excellence and all our finalists exemplify how we put our clients at the centre of everything we do. Charles Newhouse, Global Consulting Director, BAE Systems Applied Intelligence
“I would also like to pay tribute to *all* our finalists: Orsi Patterson for Young Consultant of the Year, Roberto Desimone for Thought Leadership, Ravi Gogna for Molly’s Puzzle, Louisa Bates and Julian Greenslade for implementing IPA legislation, and Amy Sparks and David Hockley for transforming nationwide numberplate recognition. They should all be extremely proud to have made the shortlist in such a hugely competitive year and we are all very proud of their success.

“Our company values mean that we continually strive for excellence and all our finalists exemplify how we put our clients at the centre of everything we do. Even in a year as unpredictable as this, I can’t think of any better way of demonstrating how we continue to protect and enhance the connected world.”


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