The privacy paradox predicament

Principal Strategist, BAE Systems Applied Intelligence Read time: 1 min
The majority of consumers will say they care about online privacy but it's likely their online behaviour will tell a different story. This disconnect between preferences and actions has created a ‘privacy paradox’ but what does this mean for banks?
Paradox predicament In her latest blog, Holly Armitage discusses the predicament the banking sector finds itself in balancing consumers’ privacy preferences and hesitation in sharing personal data, versus how they act online, and how this can be combatted with demonstrable data privacy strategies. 
 
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Holly Armitage Principal Strategist, BAE Systems Applied Intelligence 14 October 2021